Search | Mi3

Deep Dive

Deep Dive

Woolies, Suncorp, Woolmark, Bayer follow Hollywood's default to AI, automated virtual production and 'hybrid' in-housing, offshoring boom as brand content volumes surge 20x in five years

By Paul McIntyre and Sam Buckingham-Jones

15 September 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 September 2022 7 min read

News Analysis

News Analysis

WPP's bid to decarbonise means virtual production shift, while publishers must clean up or lose ad dollars

By Sam Buckingham-Jones - Senior Writer

26 April 2021 6 min read

By Sam Buckingham-Jones - Senior Writer

26 April 2021 6 min read